Guidelines for Content Elements

Page content elements...

• Should be divided into reusable content chunks
• Should be uniquely and descriptively labelled
• Should be written or adapted specifically for the Internet/Intranet
• Should be stored in an appropriate place
• Should be time limited where appropriate; up to date everywhere else.

Page content must be well written

The most important feature of page content is the way it represents your brand. This means the content should be well written and suitable for the target audience. We've compiled some resources about writing for the internet.